You’ve worked hard to build your business and make it into a success. And now you’re ready to exit. It is human nature to be tempted to take your foot off the accelerator once it’s up for sale. Many business owners become mentally and emotionally removed once they decide to sell. But it can take a long time to sell a business and during that time, you need to stay engaged and dedicated to running the business or risk the company’s performance suffering, which in turn could reduce its value. In this podcast Gower Idrees, CEO of RareBrain, outlines the five key drivers of business value that you must keep on track to maximize business sale value.