Buyers want to maximize their investment. The value of a company is generally a multiple of its earnings before income tax, depreciation, and amortization—or EBITDA. While the range of those multiples is set by the industry, there are aspects under your control that influence whether that multiple is at the upper or lower end of that range. For example, a buyer will look for any blemishes affecting your company’s position. In fact, smart buyers will use any weaknesses to drive down the purchase price. On the other hand, buyers will also pay a premium for various factors. In this podcast Gower Idrees, CEO of RareBrain, lists the top ten things business buyers look for in a business.