Many business owners assume that valuing a private company should only be done when they are ready to sell or if a lender requires a valuation as part of its lending criteria. But valuations are important beyond selling and lending purposes; they can also be integral to business and effective exit planning. So business owners would be well served to get a baseline valuation of their company. But that’s where things can get complicated because there are a lot of ways to value a business. In this podcast Gower Idrees, CEO of RareBrain, offers his perspective about valuations and explains some important truths that every business owner should know.