It is very rare that sell-side advisors will discuss “sharing synergies with buyers” with their clients in a business sale transaction. What do we mean? And what are synergies? In the case of strategic corporate acquirers, there are often various types of cost and revenue synergies realized by the buyer. Cost synergies would be something like eliminating redundant expenses, like back office expenses, consolidation of operations and increased purchasing power etc. Revenue synergies would include cross selling opportunities or new entry points in the market. In this podcast Gower Idrees, CEO of RareBrain, offers insights into how to increase the valuation and/or sale price in a business sale leveraging buyer synergies.